Diamonds by Design (part of Anania Family Jewellers)

Diamonds by Design, part of Anania Family Jewellers, is a family-run jeweller in Sydney's CBD on Clarence Street, trading as Sydney's trusted family jewellers since 1965. Alongside custom engagement and wedding ring design, the business operates a dedicated Sydney Watch Centre offering watch servicing, watch band adjustments, watch battery changes, and watch repair and restoration. Customer accounts of the jewellery side of the business centre on Karen, who works closely with clients to design bespoke engagement and wedding rings, in one case incorporating a gold band from a client's grandmother into a new engagement ring design, and in another crafting matching wedding rings from gold a couple had personally collected over several years in the outback. Clients describe Karen as warm, knowledgeable and generous with suggestions during the design process, and several mention returning for matching pieces such as earrings after their original commission. The business also provides jewellery evaluation and insurance advice; one customer describes visiting for an appraisal on an engagement ring and being guided through getting it properly insured. Between the custom design studio and the in-house Sydney Watch Centre, the business covers both the creative and the maintenance side of jewellery and watch ownership under one roof in the city centre. For Sydney CBD customers who want a family jeweller with six decades of history for a bespoke ring, alongside a dedicated counter for everyday watch servicing, battery changes or band adjustments, Diamonds by Design offers both in a single Clarence Street location.