Broff's Diamond & Loan Co.

Broff's Diamond & Loan Co. is a jewelry and watch pawn business in the Clark Building on Liberty Avenue in downtown Pittsburgh, with roots the company traces back to 1931. Unlike a typical jewelry store, Broff's business model centers on pawn loans and buying rather than retail sales or repair — customers can pawn or sell gold, diamonds, jewelry, and watches for cash, with the company also running a nationwide insured mail-in service for clients outside the Pittsburgh area. On the watch side specifically, the shop specializes in buying and lending against luxury names like Rolex, Cartier, Omega, and Patek Philippe, alongside loose diamonds and gold coins. The process is built to be transparent and pressure-free according to the company's own materials — customers get a free, no-obligation offer and can choose between a pawn loan or an outright sale, with payment made by wire or check. With more than 130 Google reviews and a 4.8 average, Broff's has built a strong reputation in downtown Pittsburgh's jewelry district, serving neighborhoods like Shadyside, Mt. Lebanon, Squirrel Hill, and Bloomfield. It's a different kind of business than a repair-focused watch shop — closer to a licensed, insured buyer specializing in luxury goods than a place to bring a watch in need of service.