ICONIC TIME

Iconic Time is a long-established watch and jewellery business on Edgware Road in Colindale, north-west London, with more than thirty years of experience in the trade. Alongside a wide selection of watches, it offers a full repair and servicing capability carried out by its own qualified technicians. The in-house team is able to service almost all watch brands, following a thorough, specialised overhaul process: the movement is fully disassembled, every individual part is cleaned of old oil and dirt using up-to-date equipment, then the movement is reassembled, lubricated and regulated before being re-cased, with the watch reassembled and water-pressure tested where necessary. More involved restoration can take several months depending on the condition of the piece. The workshop is experienced across mechanical and quartz watches, including names such as Rolex, Breguet, Blancpain and Patek Philippe, and offers chronograph servicing and vintage restoration. The business also carries a broad range of watches — from accessible quartz pieces to one-off mechanical timepieces — and designs bespoke jewellery, including rings, pendants and earrings. That combination makes it a single destination for watch servicing, watch sales and custom jewellery in the Colindale and wider NW9 area.